GQ Magazine recently covered Volvo, and the company's long history of design and lifestyle-worthy cars.
They are careful to point out what they mean by lifestyle. When you live, and design cars in Sweden, you are expecting of your drivers a certain level of awe with the world. Sweden is mountainous, and has a beautiful coastline that dissolves into an archipelago of islands.
The cars Volvo has traditionally created, therefore, have been practical, and understated. They bring you safely and comfortably out into the beauty of the landscape without trying to compete with it.